The enchantment of the magical Christmas village

Mercatini di Natale ad Asti
Romantico Mercatino di Natale ad Asti

Right after the Truffle season, with its two-month-long International Fair and the autumn foliage that makes our hills simply stunning, it’s practically already Christmas here.

The holiday season brings with it the desire to be together, to see old friends, and enjoy good company, but above all, that warmth that only family can provide.

Some hold dearly to celebrate this holiday at home and wouldn’t interrupt the tradition for any reason in the world, while others take the opportunity to gift themselves and others a moment of magic in a special place.

If you’re looking for a unique and exclusive place to spend the Christmas holidays with your partner or family, you’re in the right spot.

Asti, Govone, and San Damiano: A Christmas journey through three enchanted villages

From November 11th to December 17th, the Magical Christmas Town is the event across the Langhe, Monferrato, and Roero territories, attracting an extraordinary number of visitors every year.

The three villages united by the magic of Christmas are Govone, Asti, and San Damiano, located respectively at nine, fifteen, and ten kilometers from Monvì Wine Relais, and less than twenty kilometers from each other, allowing those who wish to visit all three easily.

What to expect? Of course, the unavoidable markets that awaken the soul of the city with their festive warmth, transforming every corner into a small enchanted village enriched by many shows and side events.

Babbo Natale al Castello Reale di Govone

Christmas in Govone: a world of magic with elves, music, and castles

In Govone, you immerse completely in the Christmas atmosphere through Santa’s House, an interactive musical where kids will have the chance to engage in fun challenges proposed by the School of Elves, aspiring to become skilled apprentice elves.

For art enthusiasts, an extraordinary visit to the Royal Castle of Govone will be possible, opening its doors to the Christmas at Casa Savoia 2023 exhibition, an unmissable opportunity to delve into the history and culture of the place in a Christmas setting.

Asti, among the best Christmas markets in Europe

Firstly, the Christmas Market of Asti is the only one in Italy that entered the Top Ten of the best Christmas markets in Europe according to the European Best Destinations ranking.

Here, culture, art, gastronomy, craftsmanship, and, above all, the unmistakable charm of the Christmas festivities come together.

In cozy wooden houses, artisans and producers from all corners of Italy display their creations, ideal for a unique gift. Among delights to taste and street food for a tasty and unusual break, the experience is complete.

For those wishing to enrich their Christmas shopping with a cultural discovery, Asti unveils through truly unique guided tours, conducted by friendly elves: explorations that will lead you through monuments and churches narrating the city’s history, in a journey enriched with anecdotes, curiosities, and fun moments.

Mercatini di Natale ad Asti
Presepe Vivente San Damiano

The Living Nativity of San Damiano d’Asti

The streets of San Damiano d’Asti come alive with the shops and crafts of yesteryear, making the atmosphere enchanting through thirty different settings between inns and other refreshment places.

Considered among the most beautiful in Piedmont with hundreds of extras and the representative music played by street bagpipers, it is known for its fascinating tradition of minting coins by the coiner.

In short, the magic of Christmas in these lands of Piedmont is felt: it is not just a visual and sensory experience, but a journey through time and tradition, an opportunity to rediscover the authentic essence of the festivities in a triptych of places that shine with their own light and that we strongly encourage you to discover.

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Carpe diem

Opportunities to be together

Sharing special moments with loved ones is an art, and we are here to make every moment unforgettable. In the heart of Monferrato, breathtaking scenery and a special welcome await you, convivial moments around tables of delicious food and wine. From fine wine tastings to relaxing moments in our spa, every activity is designed to create precious memories. Here, the taste of shared emotions is a viaticum towards experiences that will remain in the heart, always ready to become the ideal setting for new occasions of joy together.

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